I remember the first time I heard about RAK as a thing. It was in the 80’s and someone had gone around putting quarters in parking meters so folks wouldn’t get parking tickets. “What a great idea,” I thought. “So simple, so fun, and it has a really big WOW factor.” I’d never heard of any such thing. It was an ah-ha moment. I’ve grown to really like RAK’s because it’s become a bit of a game where the results are unknown. I pay for the guy behind me in the drive-thru – I have no idea how it will affect him. But I can bet, at the very least, he’s going to feel a little warm and fuzzy, and that’s going to translate into better thoughts and actions on his part.